The R-rated girl-gang film brought in $33 million domestically, well under the $50 million to $55 million it was projected to bring in. While the film, which stars the charismatic Margot Robbie, opened to strong reviews on Rotten Tomatoes and a B+ Cinemascore, audiences have not shown up in the numbers that were expected.

Warner Bros. reacted to those numbers with an updated marketing strategy for the film. The original title for the film, Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), while playful and fitting in with Harley’s style, buries the lead character. To entice audiences to show up to the film, Warner Bros. has asked major theater chains to display the film as Harley Quinn: Birds of Prey.

It is important to note that the film’s official title will remain, but listings at AMC, Regal, and Cinemark simultaneously updated their film listings to Harley Quinn: Birds of Prey at Warner Bros.’ request.

As of Tuesday, Birds of Prey earned just under $80 million on an $82 million budget. The film does not need much to break even so it will likely not be a flop but definitely shy of what the studio expected from it.

The character Harley Quinn is a much stronger sell than the Birds of Prey. He reached superstardom in 2016’s Suicide Squad. That film brought in $746.8 million worldwide and quickly spawned the Birds of Prey spin-off and the upcoming The Suicide Squad set to release next year.

Birds of Prey had those titular characters at the lead. While hardcore DC fans are aware of the team and characters like Black Canary and Huntress, general audiences do not. With the revised title, Harley Quinn is front and center. In many ways, Birds of Prey was basically a Harley Quinn film with other DC characters given introductions and smaller roles. Harley Quinn: Birds of Prey more accurately reflects the film.

It is not clear if the revised title will have moviegoers start purchasing tickets for the upcoming weekend. The R-rating of the film, mostly for language and ultra-violence, possibly alienated younger audiences, namely younger female audiences from seeing the film. Perhaps a PG-13 cut of the film would have performed better, and it remains to be seen if Harley Quinn: Birds of Prey ultimately performs stronger than it did under its original title.