The New York Rangers, who last year used the minimalist #NYR hashtag for its social media messaging, decided that bigger may actually be better this time around. Instead of a three-letter hashtag, the Rangers opted for a full sentence, #PlayLikeANewYorker, and the Twitter reaction was almost immediate.
As is to be expected on social media, there was no middle ground when people reacted to the new hashtag — fans were either all for it or thought it was the worst thing in the world.
There seemed to be consensus among hockey media, though:
And some fans had fun with it:
Of course, opposing fans from the New York area weren’t going to let it slide:
Some fans realized that all the kerfuffle over a hashtag has people talking about the team days before puck drop on a new season, which is the goal:
